Advertising media planning

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The media mix -- HF5826.5 .M44 1995

Effective signage - immediate recognition of a product or service. Consistency in the message. Direct mail : knowing who the audience is, what they're interested in and who makes the buying decisions. Five ways to a better mailout. The Yellow Pages - as a 'directional' medium. Display and design of the company logo. Newspapers - display versus classified advertising. Editorial coverage - greater e