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Internet marketing and advertising strategies. The industry leaders and online strategy -- HF5415.1265 .I584 2003 V.1

In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies offer keen insights into a wide range of topics, such as the value of online linking, how to effectively integrate offline and online brands, and the use of focus groups and site registration to gather d

Internet marketing and advertising strategies. Push marketing techniques -- HF5415.1265 .I584 2003 V.3

Push marketing, the essence of traditional advertising, easily translates to the Internet. This program explores a smorgasbord of online push marketing options, from staples including search engine optimization, banner ads, and interstitials to delicacies such as promotions, affiliations, sponsorships, and even rich media. The difference between directory-and spidering-based search engines is spel

Internet marketing and advertising strategies. Pull marketing techniques -- HF5415.1265 .I584 2003 V.2

Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcases--powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition, P.R.