Advertising

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Psycho-sell : advertising and persuasion -- HF6146.T42 P89 1992

Explains and illustrates techniques and procedures advertisers use to influence buying decisions, including timing, volume, and repetition, psycho-graphics, brand name power, power of emotions, positioning, saliency, demographics, and the Cinderella Syndrome.

Psycho-sell : advertising and persuasion -- HF6146.T42 P89 1992

Explains and illustrates techniques and procedures advertisers use to influence buying decisions, including timing, volume, and repetition, psycho-graphics, brand name power, power of emotions, positioning, saliency, demographics, and the Cinderella Syndrome.